The three of us have been talking about this for two years. Every conversation kept coming back to the same conclusion. The opportunity is real. The timing is right. The assets are already in place.

This document makes it official. We are not starting from zero. Homestead NZ is in development. The network relationships are confirmed. The brand strategy is mapped. The digital real estate is being locked down right now. What we are building together is the agency infrastructure to take all of it to market at the level it deserves.

[Agency Name TBD] is a brand partnership and commercial management agency. Our job is to identify, negotiate, and manage premium brand integrations across Brock’s personal media assets.

The agency does not own the underlying IP. The show, the resort, the trademarks, and all master creative assets are owned by Brock through his personal holding entity. Our role is to maximize the commercial revenue those assets generate and take a standard 20% agency commission on everything we close. That is the business. Clean and simple.

A 16 episode international unscripted series documenting the real construction of the Aroha Wellness Resort in Waipara, New Zealand. Anchored by Brock Davies and Scheana Shay, two of the most recognized names in the global Bravo and Hayu universe.

Letters of Intent are in place with Hayu, 7Bravo Australia, and Bravo New Zealand via Sky Network. The New Zealand government’s 40% screen production rebate is secured. Brock and Scheana are deferring a combined USD $320,000 in talent fees to keep capital inside the production through to profitability.

The agency’s target is USD $2.1 to $2.9 million in brand partnership deals across the series to help cover production costs. Additional revenue comes from UK territory licensing at USD $75,000 to $150,000 per episode and the US market sale, which remains our primary upside. The show gets made either way. The agency generates its first commercial revenue either way.

An annual regional event anchored to the Aroha Wellness Resort property. A recurring commercial asset the agency takes to market independently across brand activations, sponsorships, hospitality partnerships, and media opportunities.

The agency takes a standard 20% gross commission on all brand partnership revenue it closes.

Agency revenue only. Does not represent ownership of the show, the resort, the IP, or any holding company assets.

Nobody is leaving their job yet. A few hours a week, remote, with one regular check in. By end of week six the agency is operational and the sizzle reel is the final unlock for the US market.

Scheana Shay has been a core cast member on Vanderpump Rules for over 15 years. One of the most recognized faces in the global Bravo universe with an audience that is loyal, highly engaged, and ready to follow her into any new chapter. Brock Davies brings the authentic Australian and New Zealand connection — a real family, a real build, a real story grounded in genuine stakes.

Together they are a genuinely international media asset with organic credibility across the US, AU/NZ, and UK markets simultaneously. That is rare. That is what this agency is built around. We also enter the market with named decision maker contacts at four of our seven target brands, introduced directly through NBCU’s Head of Marketing. These are not cold calls. These are warm conversations waiting to happen.

Not every brand gets in. That is the point. Every brand must pass our three filter vetting system without exception. If a brand does not hit all three we move on.

Bunnings and Chemist Warehouse both joined The Block as brand new sponsors in 2025, confirming Australia’s biggest retail brands are actively allocating significant budgets to renovation and lifestyle content. Research shows brands in renovation content see a 67% higher claimed usage rate than other sponsorship properties.

Mitre 10 exited The Block in 2025, leaving them without a premium renovation television home. Homestead NZ is the most natural replacement with the unique advantage of being the only show giving Mitre 10 NZ a genuine New Zealand audience on home soil. Taubmans Paint has an established track record of renovation show partnerships with Australian talent and is in market through our NBCU warm introduction.

Every brand partner gets access to a fully operational commercial production facility at zero additional infrastructure cost. Our television crew, cameras, and locations are already on property and already paid for by the show. One day of dedicated commercial shooting generates three distinct revenue streams.

We have a premium international television series anchored by two of the most recognized names in the global Bravo universe, confirmed network relationships across three platforms in two countries, and a government backed production framework that validates the show before a single brand dollar is committed. Our job is to take that asset to market and monetize it at the level it deserves. The audience is already there. The platform is already there. The brands we want are already spending in this space.

On 15 August 2026, Hayu brings 2,500 of their most passionate superfans to the Hordern Pavilion in Sydney for Australia’s first-ever Hayu FanFest. The London event generated 1.66 billion combined reach and 29 million unique views from a single day. Sydney is expected to exceed that based on the talent lineup and the scale of the Australian Hayu subscriber base.

Brand partners who commit before August 15th get embedded into the FanFest announcement and amplification. This is a real and genuine urgency mechanism backed by one of the world’s largest media companies. Every brand conversation we have between now and that date has a hard deadline attached to it.

The NZTE International Growth Fund matches every dollar an approved NZ exporter spends on international marketing, dollar for dollar. A brand allocates USD $96,000. We help them unlock the government match turning that into a USD $192,000 international campaign. The agency collects its 20% commission on the full USD $192,000. The brand gets double the exposure for the same outlay. This is one of the most commercially elegant structures available to any agency operating in the NZ market right now.

The Core Memories Foundation is both a personal mission and a managed agency asset. Brock and Scheana use the platform they have built to create premium experiences for high profile families that generate authentic content while raising meaningful support for vulnerable young families in need. The agency manages the commercial side, brings in brand partners, and takes its standard commission on every partnership it closes around the Foundation’s programming. The mission is genuine. The commercial structure is professional.

Every part of what we are building is connected. The show drives the audience. The audience drives the brands. The brands fund the show and the resort. The resort creates the experiences. The experiences create the content. The content drives the audience. And the whole thing keeps spinning, getting bigger and more valuable with every rotation.

This is not a one-off television production. This is a closed loop commercial ecosystem where every asset we build feeds every other asset we own. Tara and Austin sit at the center of this. The agency is the engine room that connects every stage commercially and makes sure the momentum never stops.

The agency does not own any of the four stages. Brock owns the IP, the resort, the show, and the Foundation structure. What the agency owns is the commercial interface between every stage and the brands that want access to them. That interface generates revenue at every single point in the loop.

Format: 16 x 44-Minute Episodes. Unscripted Docuseries. Presented in two parts. A Kaitiakitanga Legacy Project.

After 26 years on the global stage, a prodigal son returns to the rugged beauty of New Zealand’s South Island to transform a legacy winery into a world-class wellness resort. Brock Davies reconnects with his Māori heritage — Ngāti Toa and Ngāi Tahu — to build a multi-million dollar landmark for his family and his nation.

Homestead NZ is a high-gloss, dual-continent docuseries. The A Story follows the NZ build — the grit, the mission, the construction drama. The B Story follows Scheana Shay in LA navigating marriage and motherhood across a 19-hour time difference. That tension is the engine that drives every episode.

Seasonal Anchor: The Waipara Wine and Wellness Festival. Tone: Grit. Raw construction. Real family stakes.

Episodes 1 and 2 open in Los Angeles. Brock and Scheana at home with Summer. Camilla Marcus and Josh Jennings introduced as the US expert team. The war room conference call with NZ partners sets the stakes. Family and friends celebrate before Brock leaves Hollywood behind.

Episode 3. Brock lands in New Zealand. The Māori Pōwhiri welcoming ceremony with local Iwi. Helicopter survey of The Bone Line. The massive reality of what has been committed to sets in.

Episodes 4 through 7. Justin Roberts takes command of the build. Erena Te Paa begins the cultural design work. The Kia Tasman becomes the construction workhorse. The branded workshop anchors all prefabrication. A quiet NRL storyline is seeded throughout — if you know you know. The primary tension: Can they get the property ready? Will the family hold together? Can they pull off the festival in time?

Episode 8. The sprint to open the Waipara Wine and Wellness Festival. The property proves itself publicly for the first time. Part 1 closes.

Seasonal Anchor: The Black Tie Grand Opening Gala and Michelin Green Star Reveal. Tone: Aspirational barefoot luxury. High-end design. Elite culinary craftsmanship.

The grit gives way to refinement. Perigold by Wayfair steps in as the exclusive interior partner. The Kia EV9 fleet arrives for resort guests. The family reunites on New Zealand soil as Scheana and Summer arrive.

Mid Part 2, Brock flies to Sydney. The NRL conversations seeded quietly in Part 1 begin to surface. The audience starts to connect the dots.

Episode 15. A traditional Māori Hāngī prepared with local Iwi honors the land and the journey. The emotional heart of the season finale run.

Episode 16. The Black Tie Grand Opening Gala in partnership with Tourism New Zealand. NRL leadership is invited onto the property to see what has been built. The season closes with a campfire handshake that seeds the biggest chapter yet.

Brock Davies — Founder and Visionary Lead. The prodigal son returning home with delusional confidence and deep Māori roots.

Scheana Shay — LA Anchor. 15+ years on Vanderpump Rules. Navigating marriage, motherhood, and her own professional evolution. The emotional heart of the show.

Camilla Marcus — Culinary Director and Homestead Strategist. World-class chef driving the Michelin Green Star ambition and the seed-to-table culinary vision.

Josh Jennings — Strategic Developer and US Bridge. Translates Brock’s massive visions into executable operational reality.

Erena Te Paa — Māori Interior Designer and Cultural Navigator. Weaving indigenous storytelling into the design of the resort. The cultural grounding the project needs.

Justin Roberts — Construction Director and NZ Principal. 20+ years including post-earthquake Christchurch rebuilds. The steady hand who makes the impossible happen.

Ayesha Scott. Scott Dobson. Matt Wilson. Nicole Davies. The Cavalry: Kyle Cooke, Carl Radke, Joe Gorga, Frank Catania, Jesse Solomon, Daniel Booko, Zack Wickham. Tara and Austin appear selectively as the commercial team in the background — present without being a primary storyline.

Booking.com embedded from Episode 1 through all 16 episodes continuously. Kia Tasman — construction workhorse across the entire build. Bunnings or Mitre 10 — branded workshop, Episodes 4 through 8. Taubmans — interior finishing stages throughout. NZ Heritage Exports — introduced through farm visits and producer hero segments across Part 1.

Perigold by Wayfair — exclusive interior staging from Episode 9 through the finale. Kia EV9 fleet — arrives Episode 9 as exclusive guest transport. Chemist Warehouse — wellness product integrations Episodes 13 through 15. All seven partners — unified finale presence at the Black Tie Grand Opening Gala in Episode 16.

The Aroha Wellness Resort is not just the setting of the show. It is a live, year-round commercial platform that the agency activates independently of the television production schedule. Three distinct activation windows generate brand partnership revenue every year. Each window is a commercial opportunity. Each event is a media moment. Each activation compounds the value of the resort as a destination brand that brands want to be next to long after the cameras have left.

Timing: Annual. Season One launches as the Part 1 mid-season finale event.

A mass regional event bringing thousands onto the land to experience the food, wine, landscape, and the Homestead vision for the first time. Local Iwi, regional wine producers, national media, and the Canterbury community converge on the property. It becomes an annual landmark on the New Zealand cultural calendar.

The agency manages all festival brand activations, sponsorships, hospitality packages, and media partnerships. Every brand partner integrated into the television series has a natural on-ground presence at the festival. Conservative sponsorship revenue: USD $128,000. Agency 20% take: USD $25,600.

Timing: Launching with one event this year. Building toward quarterly.

The agency curates and hosts world-class fitness influencers, elite athletes, wellness talent, and Tourism New Zealand partners for an immersive high-production experience at Aroha. The centrepiece is the Homestead Triathlon — swim in the resort’s purpose-built lake, run through the surrounding mountain terrain, ride through the high country of Canterbury. Genuinely world-class athletic experience in one of the most cinematic natural environments on earth.

The agency manages all commercial elements. Tourism New Zealand is the primary institutional partner. Wellness and athletic brands integrate through product placements, kit sponsorships, and category partnerships. The retreat creates a recurring non-peak season revenue stream keeping the resort commercially active year-round.

Timing: Annual. Filmed for the series. US-based event.

A fully programmed parents and kids camp experience with breakout sessions, dedicated counselors, and premium programming throughout. The event closes by gifting the full experience to ten families who could not afford it. That handover moment — the reaction, the gratitude — is one of the most powerful pieces of content the series produces. It is the moment that tells the global audience who Brock and Scheana really are. Brock flies home from New Zealand for this event. The show cuts from the South Island grit to something deeply human.

The agency manages all Foundation brand partnerships. Brands contribute cash value to fund the event and receive authentic brand association with a moment that resonates emotionally with millions of viewers. The agency takes its standard commission on every commercial agreement it closes around the Foundation’s programming.

The Waipara Wine and Wellness Festival anchors the summer calendar aligned with the Part 1 broadcast window. The Homestead Influencer and Athlete Retreat activates in non-peak shoulder seasons. The Core Memories Foundation event anchors the US-facing content calendar. Together these three windows give the agency a full year of commercial opportunity built around a single property, a single vision, and a single brand story airing simultaneously to millions of premium viewers across Hayu, 7Bravo, and Bravo NZ.

New Zealand produces some of the most premium globally sought-after food and lifestyle products on earth. Manuka honey. Merino wool. Grass-fed meat and salmon. Fine wine from world-class growing regions. And a government that actively funds local producers to take those products to international markets. The agency connects those producers to our television platform, deploys their government-funded export budgets more effectively than any digital campaign they have ever run, and transitions the best of them into long-term white label fulfillment partners for our fan subscription box and resort supply chain.

The agency identifies which producers already have active NZTE International Growth Fund allocations. These are our warmest conversations — we are not asking them to find new budget. We are showing them a better way to spend what they already have approved. Regional government export facilitators and industry bodies across Canterbury can open those introductions. Tourism New Zealand, already a partner in the influencer retreat program, is a natural bridge into the export producer community.

Matt Wilson, a genuine beekeeping enthusiast with his own bees at home, introduces the honey category through a visit to a local Waipara beekeeper on screen. Fans watching at home open their subscription box and find the same Manuka honey featured in that episode. They taste it in real time. The best producer transitions into a white label supply agreement for the subscription box and the Aroha Resort kitchen and spa program.

Vineyard visits, winemaker conversations, and tasting sessions woven naturally through both parts of the series. The inventory moat mechanic protects the supply chain — multiple vineyard visits are filmed so the agency can deploy the edit matching current regional inventory when the show airs in each market. The fan never sees the seam. The supply chain never breaks.

Farmer visits and producer hero segments throughout Part 1. The subscription box delivers a curated NZ produce experience — grass-fed steak, fresh salmon, lamb chops from the high country. Fans cook and eat the same ingredients featured in the resort’s farm-to-table dining sequences that episode. Fulfillment starts AU/NZ only from a single AU-based fulfillment center.

Introduced through a high-country Merino station visit with a sheep shearing segment featuring Matt Wilson. The raw material transitions on screen into the resort’s exclusive linen, staff uniforms, and guest robes designed by Erena Te Paa. The agency white labels a Canterbury textile manufacturer’s production into the Aroha Resort collection distributed through the subscription box as a premium add-on.

The agency’s first white label product to market. Tied directly to Brock’s personal fitness brand and the on-site training culture running through Part 1. Featured naturally in the construction crew’s daily routine and Brock’s personal training sequences. Retail destination: Chemist Warehouse across Australia and New Zealand.

Launches when the resort’s spa, mud baths, and wellness treatment suites come to life on screen in Episodes 13 through 15. Formulated using premium NZ botanicals and active Manuka honey. Second distinct Chemist Warehouse launch moment with a higher-margin premium product line aligned with the show’s luxury tone shift in Part 2.

When Tara and Austin sit down with a NZ heritage producer the pitch is almost impossible to refuse: We are offering prime-time international television across Hayu, 7Bravo, and Bravo NZ reaching a premium audience of 90% female consumers with household incomes above USD $83,000. Your government has already allocated matching funds to reach exactly this international market. We help you deploy that funding more effectively than any digital campaign you have ever run. In return we establish a long-term supply relationship giving you a permanent, growing distribution channel into our fan subscription ecosystem and our resort.

You are not being asked to take a risk. You are being asked to use the resources you already have in the most powerful way available to you right now.

Homestead NZ does not just ask its audience to watch. It asks them to participate. The Live Synchronized Watch Party Box is a weekly subscription product arriving at the fan’s door three days before each episode airs, containing the exact New Zealand products being featured on screen that week. The wine being tasted in Waipara. The honey from the beehive Matt visits. The lamb from the high country station.

Fans do not just watch the show. They taste it, cook with it, and drink along with it in real time. That is a fundamentally different relationship between an audience and a product than anything a standard brand integration can create. And it is a revenue stream the agency owns and operates independently of the broadcast deal.

The price point is anchored at approximately USD $20 per person across every tier. Cheaper than takeaway for two. An impulse purchase that drives volume at scale.

Mix assumption: 700 Duo Boxes, 200 Crew Boxes, 100 Sanctuary Boxes.

Inside every subscription box there is the possibility of something extraordinary. The Golden Ticket is a random inclusion across the full 16 episode run. Fans who find one win an accommodation trip to the Aroha Wellness Resort in New Zealand, booked and fulfilled exclusively through Booking.com. The unboxing moment becomes the content. Fans filming themselves discovering the golden ticket generate some of the most powerful organic social content the agency will ever produce.

Fans who host watch parties and promote them on social media are automatically entered into a separate draw. Brock and Scheana select parties at random and show up unannounced. The surprise visit is filmed. The fan who gets the knock receives a golden envelope containing their trip to New Zealand. Booked through Booking.com. Delivered with the full force of one of the world’s most recognized travel brands behind it.

At USD $26 the Duo Box already delivers more than USD $26 in real product value. Add the golden ticket possibility, the watch party social entry, and brand-sponsored surprise items and the perceived value becomes almost immeasurable. Fans are not spending $26 on groceries. They are buying a weekly event that comes with dinner, wine, premium NZ produce, and the chance that Brock Davies knocks on their door on a Tuesday night.

Every subscriber who registers for a box gives the agency a verified, opted-in consumer profile. Name, address, household size, viewing habits, and product preferences. That data asset is owned permanently by the agency — not Hayu, not the network, not the brands.

By the end of Season 1 the agency has a direct relationship with every subscriber in Australia and New Zealand. By Season 3 that relationship extends into the US and UK. The database becomes one of the most valuable, verified, purchase-intent consumer assets in the premium lifestyle category across four of the world’s most lucrative consumer markets. It is worth more than any single brand deal the agency will ever close.

Hayu FanFest Sydney is a sold-out, ticketed, live immersive experience for 2,500 of the most loyal reality television superfans in Australia, held at the Hordern Pavilion on 15 August 2026. The London FanFest generated 1.66 billion combined reach and 29 million unique views from a single day. Sydney is expected to exceed that.

For the agency this is a once-in-a-launch-window opportunity. The biggest Hayu stage ever assembled in Australia. A captive audience of exactly the consumers our brand partners want to reach. And a global media spotlight that amplifies everything that happens on that stage to audiences we could never afford to reach through paid media alone. We use all of it.

Targeted for delivery by end of June. It validates the show for every brand partner. It gives Hayu the content to build the FanFest announcement around. It opens the US market conversation with Bravo and Hulu Unscripted. And it gives Tara and Austin the most powerful commercial tool they will ever walk into a brand meeting with.

Getting the sizzle delivered on time is the single most important operational priority of the six week sprint. The entire brand close window and the FanFest announcement depend on that asset being in market with enough lead time for Booking.com to make a decision before August 15th.

The moment the sizzle is locked the agency moves immediately to Booking.com. The pitch has three uniquely compelling elements that make it almost impossible to decline with a hard deadline attached.

First, the exclusivity. Booking.com is the sole travel and accommodation partner across all 16 episodes. Category exclusivity in a premium internationally broadcast series comes with a hard deadline. Second, the FanFest announcement moment. A live stage-based brand announcement in front of 2,500 superfans with 1.66 billion plus combined reach amplification is a marketing event in its own right — Booking.com gets a news story, not just a television integration. Third, the golden ticket integration. Every golden ticket won by a fan is a Booking.com fulfilled trip to Aroha Wellness Resort. Real fans. Real trips. Real documented brand moments generating organic media coverage long after FanFest.

Target deal value: USD $1 to $1.5 million for the full series run. Austin leads this conversation. The Booking.com pitch deck is one of the seven decks being built during the six week sprint.

Brock Davies and Scheana Shay walk out on stage at the Hordern Pavilion in Sydney as surprise special guests of Hayu FanFest. The crowd knows Scheana. They have watched her for 15 years. They know Brock. When the two of them walk out together in Sydney the reaction in that room will be immediate and captured on every phone and camera in the venue.

The Homestead NZ sizzle reel plays on the main stage for the first time publicly. 2,500 superfans watch the show they are about to fall in love with before anyone else in the world has seen a single frame.

The Booking.com partnership is announced live on stage. The crowd hears that the resort they just watched being built on screen is real, it is open, and they can book it right now. A QR code appears. Fans scan it and are taken directly to the Aroha Wellness Resort listing on Booking.com. The first reservations at the property are made in real time by fans sitting in the Hordern Pavilion on August 15th 2026. That is not a marketing campaign. That is a moment.

August 15th is not the finish line. It is the starting gun. All remaining brand conversations are advanced toward signed agreements using the FanFest coverage as closing validation. The US pitch to Bravo US and Hulu Unscripted is formally submitted. The UK licensing conversation through Hayu UK is initiated. The watch party subscription pre-registration campaign launches publicly. The three of us reconvene as a founding team to review what closed, what is in progress, and what the agency’s commercial pipeline looks like heading into production.

This agency was not built by placing an ad. It was built through two years of conversations, shared vision, and a growing belief that the three of us could build something together that none of us could build alone.

Brock brings the assets, the talent, the creative vision, and the relationships that give the agency its reason to exist. Tara brings a depth of brand strategy and premium market expertise built across years at the highest levels of the marketing industry. Austin brings commercial deal flow knowledge, media relationships, and the transactional experience that turns a great pitch into a signed contract. Together we are not a hierarchy. We are a founding team with a shared commercial mission.

The agency operates on a permanent 40/30/30 founding equity split. All commercial revenue the agency generates. Agency revenue only — not the show, the resort, the IP, or any holding entity. All founder compensation in USD. US-based founding team.

Rather than defining rigid roles or operational silos, the three of us operate as a unified founding team. Each person brings a distinct and complementary set of strengths. How those strengths are deployed day to day is a conversation the team owns together — not a structure imposed from above.

Brock is the creative and commercial anchor. He drives the vision, stewards the IP, and ensures every commercial decision is aligned with the long-term integrity of the Homestead brand. Tara brings rare brand strategy depth and premium market expertise — her understanding of how elite brands think and what they need from a content partnership is one of the agency’s most valuable assets. Austin brings commercial deal flow experience, media industry relationships, and the transactional knowledge to navigate complex multi-market partnership negotiations from first conversation to signed contract.

Nobody is leaving their job yet. The agency’s launch phase is designed to operate around the founding team’s existing professional commitments. What the agency needs from each founding partner is not a time commitment. It is a delivery commitment.

The six-week sprint defines exactly what needs to be built and launched before August 15th. Each co-founder owns their contribution to that sprint and delivers it on the timeline that makes the FanFest launch moment possible. Once the Booking.com deal is closed and the FanFest announcement has launched the agency publicly, the commitment conversation evolves naturally based on the revenue the agency is generating. The path to full time is not a date on a calendar. It is a deal on a page.

The Booking.com deal closed before August 15th, 2026. That single milestone validates the commercial model, funds the first founder distribution, enables the FanFest launch announcement, and proves to every other brand on the target list that the agency delivers on what it promises. Everything the three of us do in the six week sprint is in service of that milestone.

The agency runs on one non-negotiable principle. A standard 20% gross commission on every commercial deal it closes. No exceptions. No discounts. No sliding scales. Every co-founder knows exactly how much the agency earns on every deal. Every brand partner knows exactly what the agency costs them. And the model scales cleanly as the commercial pipeline grows.

The primary channel in Year One. 20% commission on all gross sponsorship and brand integration capital across the 16 episode series run. Covers all seven priority brand partners across both parts of the series.

20% commission on the production fee, talent fee, and network placement fee generated from dedicated commercial shoot days on the Homestead NZ set. One day. Three fees. All at the standard 20% agency take.

All commercial activity beyond the broadcast season. Festival sponsorships. Influencer retreat brand deals. NZTE matched export deals. White label management fees. Foundation brand partnerships. Watch party subscription brand placement revenue. Every agreement carries the standard 20% commission.

On a USD $1M deal: Agency take USD $200K. Working capital USD $100K. Founder pool USD $100K. Brock USD $40K. Tara USD $30K. Austin USD $30K.

On the full seven brand conservative scenario at USD $2.376M: Agency take USD $475K. Working capital USD $238K. Founder pool USD $238K. Brock USD $95K. Tara USD $71K. Austin USD $71K.

A NZ producer allocates USD $96,000 of their export marketing budget. The agency helps them unlock the NZTE government match — turning it into a USD $192,000 international campaign. The agency collects 20% on the full USD $192,000, earning USD $38,400 on a conversation that started as a USD $19,200 opportunity. The brand gets double the exposure for the same outlay. The most commercially efficient conversation the agency will have in the NZ market. And it comes from a government program that already exists.

The numbers in this document are deliberately conservative. Built on the low end of every market benchmark researched, every brand target identified, and every revenue channel modeled. If we hit these numbers we have built a successful and sustainable agency. If we beat them — and the opportunity strongly suggests we will — we have built something genuinely significant.

We do not set targets to impress each other. We set them to hit them.

Timeline: May to end of June 2026. Revenue target: Zero. Phase One is an investment phase. Every hour spent is in service of the commercial outcomes that follow. The return begins in Phase Two the moment the sizzle is delivered and the Booking.com pitch is in market.

Timeline: July to October 2026.

Phase Two founder distribution pool: USD $237,600. Brock: USD $95,040. Tara: USD $71,280. Austin: USD $71,280.

Note: If the US market is secured before production commences, every brand target scales significantly. The Booking.com target alone moves from USD $1M to USD $1.5M minimum. Total Phase Two revenue in a US-included scenario exceeds USD $5M in brand partnerships.

Timeline: November 2026 through mid 2027.

Phase Three founder distribution pool: USD $176,280. Brock: USD $70,512. Tara: USD $52,884. Austin: USD $52,884.

Timeline: Mid 2027 onward. Season 2 renewal at higher brand rates based on Season 1 performance data. Homestead USA development targeting HGTV and similar US platforms. Watch party subscription scaling from 1,000 to 3,000 subscribers — at 3,000 subscribers the subscription alone generates approximately USD $890,880 in agency revenue per season. Salary and full time transition conversation triggered when working capital threshold is reached.

These are the floor numbers built on the lowest reasonable assumptions. We are not building this agency to hit the floor. We are building it to prove the floor is real and then exceed it together.

Everything in this data room has been building to one moment. August 15th, 2026 at the Hordern Pavilion in Sydney. Hayu FanFest. 2,500 superfans. Brock and Scheana on stage. The sizzle reel playing publicly for the first time. The Booking.com partnership announced live. The first Aroha Wellness Resort reservations made in real time.

Between today and that moment there are 88 days. Three phases. The Six Week Sprint. The Brand Close Window. The Launch Week. Every milestone has a clear owner, a clear deadline, and a clear purpose. Nothing is vague. Nothing is optional.

Three things on this timeline are completely non-negotiable. Everything else has flexibility built in. These three do not.

The agency name is decided in Week One. Not Week Two. Everything on this timeline is blocked until that decision is made.

The sizzle reel is delivered by June 28th. Not July 1st. Not sometime in early July. June 28th. The entire brand close window and the FanFest announcement depend on it.

Brock and Scheana are on stage in Sydney on August 15th. That commitment is made now and it does not change.

88 days. Three phases. One launch moment.

By the end of the Six Week Sprint the agency exists, the sizzle is delivered, and the Booking.com pitch is in market. By the end of the Brand Close Window the Booking.com deal is signed, all six secondary brand conversations are advanced, and the FanFest program is locked. On August 15th the agency launches publicly in front of 2,500 of the most passionate reality television fans in the world, with the backing of NBCUniversal’s Hayu platform, the support of one of the world’s most recognized travel brands, and a global media amplification cycle that takes Homestead NZ into every market we want to be in.

That is the plan. Now let us go execute it.